Maruti bets big on new Dzire
Maruti Suzuki has said it expects the new Dzire to generate a higher market share in the entry-level sedan market.
The company has already fuelled a price war in the segment as the new version is priced around Rs 25000-30000 cheaper than the previous-generation model.
"Our engineers have brought in interesting modifications including an Automatic Transmission in the new Swift Dzire to meet the aspirations of a young city family," Maruti MD Shinzo Nakanishi said. The Dzire, leader in the entry-sedan segment, has been a hot-seller for Maruti and accounts for about 8000-9000 units monthly. The entry of Toyota Etios at a highly-competitive price (Delhi ex-showroom price just under Rs 5 lakh) had made Maruti go in for a rejig.
The new model is shorter in length and qualifies the model for lower excise duty of 10% against the 22% excise duty on the previous model. While the petrol version costs between Rs 4.79 lakh and Rs 6.19 lakh, the diesel variants cost between Rs 5.8 lakh and Rs 7.09 lakh.
Source :timesofindia.indiatimes.com