INDORE: Amway India, the leading direct selling FMCG company, is targetting to achieve Rs 5,000-crore turnover by 2020, a senior official said today.

The company achieved a turnover of Rs 2,288 crore for calendar year 2012.

"The company also registered a CAGR of over 20 per cent for the past five years and is aiming to achieve the turnover of Rs 5,000 crore by year 2020", Amway India Vice President (western region) Sandeep Prakash told reporters today.

He attributed the robust growth in CAGR (Compounded Annual Growth Rate) to introduction of new products.

"The double digit growth is achieved by the launch of world-class superior quality products in categories of health and beauty, experimental marketing and brand awareness, penetration of products in semi-urban and rural markets of the State and proper distribution", Prakash said.

Madhya Pradesh alone clocked a turnover of Rs 67 crore in 2012 against Rs 61 crore in 2011, he said.

"Amway wants to grow in Madhya Pradesh by 9-12 per cent in the current year", Prakash said, adding, Amway India in western region recorded 14.54 per cent growth in turnover at Rs 526.80 crore in 2012 as compared to Rs 452.52 crore the previous year.

 

Source : economictimes.indiatimes.com