MUMBAI: Mahindra & Mahindra today announced the launch of the entry level 'W4' model of its popular SUV, the XUV500 at a price of Rs 10.83 lakh (ex-showroom, Mumbai).

The entry level W4 model is powered by the mHawk 140 bhp engine. In addition to the Cheetah-inspired design, it boasts of a range of technology, safety and comfort features.

Speaking on the launch of the W4 model of the XUV500, Pawan Goenka, ED & president, automotive & farm equipment sectors, M&M said, "With over 74,000 vehicles on the road within two years of launch, the XUV500 is one of our most successful launches. As a customer centric organisation, we have incorporated customer feedback at every step and evolved and today's W4 model launch bears testimony to the same".

Added Pravin Shah, CE, automotive division, M&M, "since its launch in 2011, the XUV500 has carved a special niche for itself in the minds of Indian consumers. The launch of the W4 model makes the XUV500 proposition accessible to more customers who aspire to be owners of the cheetah-inspired XUV500. Inspite of being an entry level model of the XUV500, the W4 model is technology laden and with this launch, we aim to attract sedan & compact SUV buyers who wish to upgrade to the XUV500".

The XUV500 W4 model is powered by a 2.2 litre mHawk diesel engine which delivers a power of 140bhp with 330Nm of torque.

Source : economictimes.indiatimes.com