MUMBAI: Jaguar Land Rover will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a n ew Technology R&D centre in Portland, Oregon.

This new research facility on the West Coast will lead the development of future vehicle infotainment systems and be responsible for collaborative work with a number of technology partners. The location of the centre has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where Jaguar Land Rover has been developing collaborative partnerships with IT businesses and creative and technical talent.

Jaguar Land Rover and Intel have already begun work on multiple levels across engineering, research and marketing as Jaguar Land Rover progresses to deliver the best in-car infotainment experience. Multiple programs are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud.

Wolfgang Ziebart, Jaguar Land Rover engineering director, said: "Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organisations such as Intel, we will push the boundaries of future infotainment technology.

"Working with Intel will help both partners define and develop platforms and systems appropriate for premium global brands like Jaguar and Land Rover. Our research and the partnerships we are developing in the US will help us ensure our new products remain innovative and globally competitive.

Source : economictimes.indiatimes.com